Foundation
The full brand build and both events. You post from the library.
| Production | $18,655 |
| What we make | $13,167 |
| 4 reels | $2,668 |
$34,490
$17,245 to start, $17,245 at delivery
Pay the Foundation deposit
Part 1 of 6
Where you stand
What Casa Sauna has, what the market has, and why real footage is the gap.
The opportunity
People need to see it, and hear from people who have sat in it.
You've got the sauna. It fits 30 people, it runs on real wood, and someone guides you through it from the fire to the cold plunge. People get curious the second you talk about it.
What isn't on camera yet is any of that: the wood, the towel, the first person walking out of the plunge. Right now the people who hear about Casa Sauna have nothing to go look at, and you can't get excited about something you've never seen, right?
So we cover both events, and we build the whole brand with them. It starts with your interview at the farm. This is the piece a brand does once every 5 years, and everything we make after it comes from it.
Where you stand today
The market is moving, and your size is the gap.
People per session
The Airstream look isn't unique. Your size is. We'll show 30 on camera so it's proof, not a claim.
What people find when they search
| "mobile sauna rental Sarasota Tampa St. Pete cold plunge" | Casa Sauna was not on the first page |
| "Airstream sauna Florida" | Casa Sauna did not appear |
Who else is out there
| Operator | Area | What they hold |
|---|---|---|
| Limitless Wellness FL | Sarasota, Lakewood Ranch | Wood-fired sauna for events and corporate rentals. Closest to you |
| Elevated Embers | Tampa | Calls itself Tampa's premier mobile sauna. FOX 13 coverage |
| Suncoast Recovery | St. Pete, Tampa, beaches | 5.0 from 7 reviews on Batch |
| Cold Plunge Florida | Florida | 4 hours for $899.99, about 6 to 8 guests |
| KYFE | St. Pete Pier | Sauna at The Club Wellness Festival, 700 to 1,000+ people |
Operator sites and listings, read Oct 30, 2026. Not an exhaustive list. Searches as observed that day, and results vary by user. Casa Sauna's 30 is from your site and your calls.
Why real wins
You said it first.
"I just don't want to post nonsense."
65%of consumers say brands produce too much AI content
57%say it has made them less trusting of brand messaging
43%rely more on real people when they shop
Gartner survey of 1,006 US consumers, May to June 2026, press release Sept 22, 2026.
Part 2 of 6
The plan
Four production days, and the people on each one.
The production days
Four production days. We come to you for all of them.
4production days
40hours on site
120crew hours on site
3people on set each day
-
Mon, Nov 9
Farm day
Your interview and all the b-roll in one day: the Airstream, the wood, the fire, the towel, the ceiling, the farm. We talk through your story first, off camera, and you decide what's told.
Up to 10 hours on site
-
Sat, Nov 14
NXF Classic, Robarts Arena, Sarasota
We produce this day. We're building your brand, not just filming an event. Real sessions start to finish, three people telling us how it felt, footage and photos for your library.
Up to 10 hours on site
-
Sat and Sun, Dec 12 and 13
Heat, Cold and Clarity with 99 Bottles
Two more days with the same crew and the same standard. Three more testimonials, and the footage for a recap of the weekend.
Up to 10 hours on site, each day
Who shows up
The people on your set.
Part 3 of 6
The work
What we have made for other brands, and what we will make for you.
Films we showed you
This is what we talked about on the call.
The flagship film, for FitScript
A founder trusted us with a client's real story. When he saw the cut, he texted me two words.
23% He told me the film increased his conversion rate for that product by 23% in only a month.
That's his number, not a promise for yours. Every brand is different.
The company we keep
The same standard, every time.
Serena and Venus Williams for Harper's Bazaar. The American Cancer Society gala film. A founder testimonial for Dr. Biz Boom.
Part 4 of 6
The numbers
Why capture matters, and what more bookings are worth to you.
The numbers behind the plan
NXF can't hold everyone. That's why we capture.
Each square is 10 people, out of about 1,000 expected.
420could sit in a session: 30 people, every 30 minutes, for the 7-hour festival
580could walk past without getting in. The page and QR code at your station keep them
1,000 is the number you shared. 30 minutes is an illustration, not your real schedule. Festival hours from nxfclassic.com.
How much you need to post, per week
Buffer, analysis of 2 million Instagram posts, 2026. It measures reach and followers, not bookings, and isn't wellness-specific. Capture and Full Campaign add still posts from the shoot days to hold the pace.
The math
What if you went from 2 bookings a month to 6?
This is a what-if, not a promise. The rates are from your site. Move these to your real numbers and see what it looks like for you.
Your month
Today$7,000
The goal$21,000
The difference+$14,000
That's $168,000 over a year.
Gross, before your costs. It's what the film, the testimonials and the page are there to help you go after.
Planning math: bookings that would cover each tier
| Tier | At $2,000 | At $3,500 | Months at 4 extra a month |
|---|---|---|---|
| Foundation, $34,490 | 18 | 10 | 2.5 to 4.3 |
| Capture, $40,656 | 21 | 12 | 2.9 to 5.1 |
| Full Campaign, $44,656 | 23 | 13 | 3.2 to 5.6 |
Gross, before your costs.
Part 5 of 6
The investment
Three ways to do this, line by line, with the deposit for each.
Three ways to do this
What it costs, line by line.
Like I said on the call, here's all of it. Sit down with your partners. If you don't need something, tell us and that line comes off.
Production, on every tier
| Day | Who's there | On site | Price |
|---|---|---|---|
| Farm day, Nov 9 | Dee directing and on camera, Miguel on sound, a production assistant | 10 hours | $4,270 |
| NXF Classic, Nov 14 | Dee, Miguel, Aren on second camera | 10 hours | $4,795 |
| 99 Bottles, Dec 12 | Dee, Miguel, Aren | 10 hours | $4,795 |
| 99 Bottles, Dec 13 | Dee, Miguel, Aren | 10 hours | $4,795 |
| Four days, travel and meals included | 40 hours | $18,655 | |
What we make from it, on every tier
| Piece | What it is | Price |
|---|---|---|
| Brand film | You, in your own words. Two-week edit, rush included. Up to three rounds of changes | $3,167 |
| Brand guide | Your message, your voice and your look, built from your interview | $1,000 |
| Short first version | A short cut of your story. If the farm day holds on Nov 9, you have it before NXF | $1,000 |
| Six testimonials | Three from NXF, three from December. Nobody gets a script. One round of changes each | $4,000 |
| December recap | The weekend with 99 Bottles, in one piece | $3,000 |
| Photos | Color-matched selects from the shoot days, in a media library that's yours | $1,000 |
| Results call with you and your partners, and a map of phase two | Included | |
Pick how far we take it
If it were my money, I'd do Capture. You get the brand film, both events, and a sign-up page built to turn the people who try the sauna at NXF into bookings. Foundation if you just want the footage. Full Campaign if you want us to run the ads too.
Recommended
Capture
Everything in Foundation, and you keep the people you meet.
| Foundation, without its reels | $31,822 |
| 10 reels | $6,668 |
| Landing page, sign-up, follow-up emails, QR code at your station | $1,000 |
| 2 months of scheduling. You approve every batch, comments stay yours | $1,166 |
$40,656
$20,328 to start, $20,328 at delivery
Pay the Capture depositFull Campaign
Everything in Capture, with more to run.
| Capture, without its reels | $33,988 |
| 16 reels | $10,668 |
| Retargeting set up on what's working by then. Ad spend is yours | Included |
$44,656
$22,328 to start, $22,328 at delivery
Pay the Full Campaign depositOptional on any tier: a gaffer for lighting control on the farm day, 10 hours, $1,192. Ad spend and any email tool are yours. Rough edits arrive within two weeks of each shoot, and a weekend shoot starts that clock the next Monday.
Part 6 of 6
Next steps
Your questions answered, what happens after yes, and what we need from you.
Your questions
What you asked us.
How would it work?
We shoot your interview and b-roll at the farm in one day, then cover NXF and December. From those days we build your film, guide, testimonials, reels and photos. You see every piece before anyone else does.
Do I come to you, or do you come to the farm?
We come to the farm.
You send me the reels and I post, correct?
On Foundation, yes. On Capture and Full Campaign, we schedule two months for you. You approve every batch, and comments stay yours.
What platforms?
Instagram and TikTok, with Facebook mirrored if you have a page. You'll need to open the TikTok.
How will Miguel work with us?
Miguel runs sound on set. Adrianna is your day-to-day contact.
Is any of this AI?
Your words and your footage are real. Nothing on camera is generated. Our tools help draft captions and pages from your interview, and you approve every word.
After you say yes
What happens next.
- Pay the deposit with the button under your tier.
- Sign the agreement. It comes the same day. Work starts when both are in.
- Your dashboard goes live. The step we're on, the dates and what we need from you.
- We talk about your story, off camera. You decide what's told and what stays private.
- Nov 9. Farm day.
- Nov 12. Sign-up page ready for your approval, on Capture and Full Campaign. If the farm day holds on Nov 9, the short first version lands before NXF too.
- Nov 14. NXF.
- Nov 23. Brand film rough.
- Nov 30. NXF testimonial and reel roughs.
- Dec 12 and 13. 99 Bottles.
- Dec 28. December roughs.
- Final delivery. Second 50%, library handover, a results call with you and your partners, and a map of phase two.
The page does not depend on the shoot, so Nov 12 is a date, not a goal. Scheduling starts about Nov 30.
From you
What we need.
- Your logo, fonts and brand guidelines if you have them. If you don't, we can help
- Confirmation that the Airstream is at the farm and ready on Nov 9
- Written filming permission from NXF, and a day-of schedule from Emma
- Filming permission from 99 Bottles, and the December schedule
- Who approves content besides you
- Your TikTok, and access to Instagram and Facebook if we're scheduling
- A contact for the person who built your website, if we're building the page
- Your real booking numbers, so we can track results from a true starting point
