:root {
  --ink: #0B0E10;
  --bone: #F4F1EA;
  --bone-2: #EAE5DA;
  --teal: #1C3A40;
  --bronze: #B1560F;
  --bronze-light: #E89448;
  --payoff: #7EBEC8;
  --line: rgba(11, 14, 16, .16);
  --mute: #4A4F52;
  --serif: "Crimson Text", Georgia, serif;
  --mono: "JetBrains Mono", ui-monospace, Menlo, monospace;
}

*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--bone);
  color: var(--ink);
  font: 400 1.25rem/1.55 var(--serif);
  font-variant-numeric: lining-nums;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, iframe { max-width: 100%; display: block; }
h1, h2, h3, h4 { font-weight: 400; margin: 0; text-wrap: balance; overflow-wrap: break-word; }
p { margin: 0; text-wrap: pretty; }
h2 { font-size: clamp(2.1rem, 4.6vw, 3.4rem); line-height: 1.08; max-width: 18em; }
h3 { font-size: 1.55rem; line-height: 1.2; font-weight: 600; }
a { color: inherit; }

.wrap { width: min(1180px, 100%); margin-inline: auto; padding-inline: clamp(20px, 4vw, 48px); }
section.wrap { padding-block: clamp(64px, 9vw, 128px); }
.band { background: var(--bone-2); padding-block: clamp(64px, 9vw, 128px); }

.label {
  font: 600 .75rem/1.4 var(--mono);
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--teal);
  margin-bottom: 20px;
}
.label.on-dark { color: var(--bronze-light); }

.btn {
  display: inline-block;
  padding: 16px 28px;
  background: var(--teal);
  color: var(--bone);
  font: 600 .8rem/1.3 var(--mono);
  letter-spacing: .1em;
  text-transform: uppercase;
  text-decoration: none;
  text-align: center;
  transition: background-color 180ms ease;
}
.btn:hover { background: var(--ink); }
.btn:focus-visible, input:focus-visible, a:focus-visible { outline: 2px solid var(--bronze); outline-offset: 3px; }

/* Hero */
.hero { position: relative; min-height: min(92svh, 860px); display: flex; align-items: flex-end; background: var(--ink); color: var(--bone); overflow: hidden; }
.hero-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 45%; }
.hero-shade { position: absolute; inset: 0; background: linear-gradient(to top, rgba(11,14,16,.88) 0%, rgba(11,14,16,.55) 45%, rgba(11,14,16,.25) 100%); }
.hero-copy { position: relative; padding-block: 56px clamp(48px, 7vw, 88px); }
.logo { width: 132px; height: auto; margin-bottom: clamp(48px, 10vh, 112px); }
.hero h1 { font-size: clamp(2.4rem, 5.6vw, 4.4rem); line-height: 1.04; max-width: 15em; text-wrap: balance; }
.hero-sub { font-size: clamp(1.25rem, 2vw, 1.5rem); line-height: 1.4; max-width: 34em; margin: 24px 0 32px; }
.hero .btn { background: var(--bone); color: var(--ink); }
.hero .btn:hover { background: var(--bone-2); }

/* Opportunity */
.split { display: grid; grid-template-columns: 5fr 6fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.prose p + p { margin-top: 1em; }

/* Plan */
.days { list-style: none; margin: clamp(32px, 5vw, 64px) 0 0; padding: 0; }
.days li { display: grid; grid-template-columns: 11rem 1fr 11rem; gap: 32px; padding-block: 28px; border-top: 1px solid var(--line); }
.day-date, .day-hours { font: 400 .82rem/1.5 var(--mono); }
.day-date { font-weight: 600; color: var(--teal); }
.days h3 { margin-bottom: 8px; }
.days p:not(.day-date, .day-hours) { max-width: 36em; }
.day-hours { text-align: right; }

/* Work */
.feature { display: grid; grid-template-columns: 7fr 4fr; gap: clamp(28px, 4vw, 56px); margin-top: clamp(32px, 5vw, 56px); align-items: start; }
.film { aspect-ratio: var(--ratio); background: var(--ink); }
.film iframe { width: 100%; height: 100%; border: 0; }
.feature-copy h3 { margin-bottom: 10px; }
.receipt { width: 100%; max-width: 240px; margin: 18px 0; outline: 1px solid var(--line); }
.result { margin-top: 8px; font-size: 1.2rem; line-height: 1.4; }
.result-num { display: block; font-size: 3.6rem; line-height: 1; color: var(--bronze); margin-bottom: 6px; }
.fine { font-size: 1rem; color: var(--mute); margin-top: 12px; }
.films { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 36px); margin-top: clamp(40px, 6vw, 72px); padding-top: clamp(28px, 4vw, 44px); border-top: 1px solid var(--line); }
.films figure { margin: 0; }
.films figcaption { margin-top: 14px; font-size: 1.1rem; line-height: 1.4; }

/* The math, Receipt style */
.math { background: var(--teal); color: var(--bone); padding-block: clamp(64px, 9vw, 128px); }
.math-grid { display: grid; grid-template-columns: 6fr 5fr; gap: clamp(32px, 6vw, 88px); align-items: center; }
.math h2 { margin-bottom: 20px; }
.control { margin-top: 28px; border: 0; padding: 0; }
.control label, .control legend { display: flex; justify-content: space-between; gap: 16px; font: 400 .82rem/1.4 var(--mono); letter-spacing: .04em; padding: 0; }
.control output { font-weight: 600; font-size: 1.05rem; font-variant-numeric: tabular-nums; }
input[type=range] { width: 100%; margin-top: 12px; accent-color: var(--bronze-light); height: 28px; }
.rates label { justify-content: flex-start; margin-top: 12px; cursor: pointer; align-items: center; min-height: 28px; }
.rates input { accent-color: var(--bronze-light); margin: 0 10px 0 0; width: 18px; height: 18px; flex: none; }
.ticket { background: var(--ink); padding: clamp(28px, 4vw, 44px); }
.ticket-label { font: 600 .75rem/1.4 var(--mono); letter-spacing: .28em; text-transform: uppercase; color: var(--bronze-light); }
.ticket-row { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 18px 0; border-bottom: 1px dashed rgba(244,241,234,.25); }
.ticket-row span { font: 400 .8rem/1.3 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: rgba(244,241,234,.78); }
.ticket-row strong { font-weight: 600; font-size: clamp(2.2rem, 4.4vw, 3.2rem); line-height: 1; font-variant-numeric: lining-nums tabular-nums; }
.ticket-row .was { position: relative; color: rgba(244,241,234,.6); }
.ticket-row .was::after { content: ""; position: absolute; left: -4px; right: -4px; top: 54%; height: 3px; background: var(--bronze-light); transform-origin: left; transform: scaleX(var(--strike, 1)); transition: transform 600ms ease; }
.ticket-row.total { border-bottom: 0; }
.ticket-row.total strong { color: var(--payoff); font-size: clamp(2.8rem, 5.6vw, 4.2rem); }
.ticket-foot { font-style: italic; font-size: 1.3rem; }
.ticket-note { margin-top: 14px; font-size: 1rem; line-height: 1.4; color: rgba(244,241,234,.78); }

/* Investment */
.lede { max-width: 36em; margin-top: 20px; }
.table-title { margin-top: clamp(40px, 6vw, 72px); margin-bottom: 14px; }
table { border-collapse: collapse; width: 100%; }
.lines th { text-align: left; font: 600 .72rem/1.4 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--teal); padding: 10px 16px 10px 0; border-bottom: 1px solid var(--ink); }
.lines td { padding: 14px 16px 14px 0; border-bottom: 1px solid var(--line); vertical-align: top; line-height: 1.35; }
.lines td:first-child { font-weight: 600; width: 26%; }
.lines .n, .mini .n { text-align: right; white-space: nowrap; font-variant-numeric: lining-nums tabular-nums; padding-right: 0; }
.lines tfoot td { font-weight: 600; width: auto; border-bottom: 0; border-top: 1px solid var(--ink); }
.pick-rec { font-size: 1.15rem; line-height: 1.5; max-width: 40em; margin: -8px 0 24px; }
.tiers { display: grid; grid-template-columns: 1fr 1.18fr 1fr; gap: 0; align-items: stretch; border: 1px solid var(--line); }
.tier { display: flex; flex-direction: column; padding: clamp(22px, 2.6vw, 34px); }
.tier + .tier { border-left: 1px solid var(--line); }
.tier-rec { background: var(--teal); color: var(--bone); }
.rec { font: 600 .7rem/1.4 var(--mono); letter-spacing: .18em; text-transform: uppercase; color: var(--bronze-light); margin-bottom: 8px; }
.tier h4 { font-size: 1.8rem; line-height: 1.1; font-weight: 600; }
.tier-why { margin: 10px 0 18px; line-height: 1.35; }
.mini { font-size: 1.05rem; margin-bottom: auto; }
.mini td { padding: 9px 0; border-top: 1px solid var(--line); vertical-align: top; line-height: 1.3; }
.mini td:first-child { padding-right: 12px; }
.tier-rec .mini td { border-color: rgba(244,241,234,.25); }
.tier-price { font-size: clamp(2.5rem, 3.6vw, 3.1rem); line-height: 1; font-weight: 600; margin-top: 24px; font-variant-numeric: lining-nums; }
.tier-dep { font-size: 1.02rem; margin-top: 8px; }
.pay { margin-top: 18px; padding-inline: 12px; }
.tier-rec .pay { background: var(--bone); color: var(--ink); }
.addon { margin-top: 24px; max-width: 46em; }

/* Q and A */
.qa { display: grid; grid-template-columns: 4fr 7fr; gap: clamp(32px, 6vw, 96px); }
.qa-list h3 { font-size: 1.35rem; margin-top: 28px; }
.qa-list h3:first-child { margin-top: 0; }
.qa-list p { margin-top: 4px; }

/* Next */
.next { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(40px, 6vw, 96px); }
.steps { margin: 28px 0 0; padding-left: 1.4em; }
.steps li { margin-bottom: 9px; line-height: 1.35; padding-left: 4px; }
.steps li::marker { font: 600 .8rem var(--mono); color: var(--teal); }
.needs { margin: 28px 0 0; padding: 0; list-style: none; }
.needs li { padding-block: 11px; border-top: 1px solid var(--line); line-height: 1.32; }

/* Footer */
.foot { background: var(--ink); color: var(--bone); padding-block: clamp(56px, 8vw, 96px); }
.foot-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; align-items: end; }
.foot-line { font-size: clamp(1.9rem, 3.6vw, 2.8rem); line-height: 1.1; margin-bottom: 24px; font-style: italic; }
.foot .btn { background: var(--bone); color: var(--ink); }
.foot-contact { font-size: 1.1rem; }
.foot-contact p + p { margin-top: 6px; overflow-wrap: anywhere; }
.signoff { margin-top: 18px !important; font-weight: 600; }

.math-grid > *, .split > *, .feature > *, .qa > *, .next > *, .foot-grid > * { min-width: 0; }
@media (max-width: 360px) {
  .ticket { padding: 22px 16px; }
  .ticket-row strong { font-size: 1.9rem; }
  .ticket-row.total strong { font-size: 2.3rem; }
  .ticket-row span { font-size: .7rem; letter-spacing: .04em; }
}

/* Reveal only when JS is running, so nothing hides without it. */
.js .reveal { opacity: 0; transform: translateY(14px); transition: opacity 700ms ease, transform 700ms ease; }
.js .reveal.in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .ticket-row .was::after { transition: none; }
}

@media (max-width: 900px) {
  body { font-size: 1.18rem; }
  .split, .feature, .math-grid, .qa, .next, .foot-grid { grid-template-columns: 1fr; }
  .films { grid-template-columns: 1fr; }
  .days li { grid-template-columns: 1fr; gap: 8px; }
  .day-hours { text-align: left; }
  .tiers { grid-template-columns: 1fr; }
  .tier + .tier { border-left: 0; border-top: 1px solid var(--line); }
  .lines thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); }
  .lines tr, .lines td { display: block; width: auto !important; }
  .lines tbody tr { padding-block: 12px; border-bottom: 1px solid var(--line); }
  .lines tbody td { border: 0; padding: 2px 0; text-align: left; white-space: normal; }
  .lines tbody td.n { display: flex; justify-content: space-between; gap: 16px; }
  .lines tbody td.n::before { content: attr(data-l); font: 400 .75rem/1.8 var(--mono); color: var(--mute); }
  .lines tfoot tr { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 4px 16px; border-top: 1px solid var(--ink); padding-top: 12px; }
  .lines tfoot td { border: 0; padding: 0; }
  .lines tfoot td[colspan] { flex-basis: 100%; }
  .hero { min-height: 92svh; }
  .logo { margin-bottom: 40px; }
}

/* Media and data additions */
.proof { background: var(--ink); color: var(--bone); padding-block: clamp(32px, 5vw, 64px); }
.proof-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(8px, 1.6vw, 20px); }
.proof-row figure { margin: 0; }
.proof-row img { display: block; width: 100%; aspect-ratio: 4/5; object-fit: cover; object-position: center 20%; }
.proof-row figure:last-child img { object-position: center 30%; }
.proof-row figcaption { font: 400 clamp(.62rem, 1.4vw, .75rem)/1.4 var(--mono); letter-spacing: .06em; margin-top: 10px; }
.hero-rec { font-size: clamp(1.05rem, 1.5vw, 1.2rem); line-height: 1.45; max-width: 36em; margin-top: 28px; padding-top: 20px; border-top: 1px solid rgba(244,241,234,.3); }
.hero-toc { font: 400 .8rem/1.5 var(--mono); letter-spacing: .04em; color: var(--bone-2); opacity: .85; margin-top: 28px; max-width: 40em; }
.toc { position: sticky; top: 0; z-index: 20; background: var(--bone); border-bottom: 1px solid var(--line); }
.toc-row { display: flex; gap: 4px; overflow-x: auto; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
.toc-row::-webkit-scrollbar { display: none; }
.toc { mask-image: linear-gradient(to right, #000 calc(100% - 56px), transparent); -webkit-mask-image: linear-gradient(to right, #000 calc(100% - 56px), transparent); }
@media (min-width: 901px) { .toc { mask-image: none; -webkit-mask-image: none; } }
.toc a { flex: 0 0 auto; padding: 14px 14px; font: 600 .72rem/1.3 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: #4A4F52; text-decoration: none; border-bottom: 2px solid transparent; margin-bottom: -1px; white-space: nowrap; }
.toc a.on { color: var(--ink); border-bottom-color: var(--bronze); }
.toc a:hover { color: var(--ink); }
.part { background: var(--ink); color: var(--bone); padding-block: clamp(40px, 6vw, 72px); scroll-margin-top: 48px; }
.part-n { font: 600 .72rem/1.4 var(--mono); letter-spacing: .2em; text-transform: uppercase; color: var(--bronze-light); margin-bottom: 12px; }
.part-t { font-size: clamp(2rem, 4.6vw, 3.4rem); line-height: 1.04; margin: 0; }
.part-s { font-size: clamp(1.05rem, 1.6vw, 1.3rem); color: var(--bone-2); margin-top: 12px; max-width: 36em; opacity: .9; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
.full-pic { display: block; width: 100%; height: clamp(320px, 62vh, 760px); object-fit: cover; }
.full-pic.short { height: clamp(220px, 42vh, 480px); object-position: center 40%; }
.src { font: 400 .68rem/1.5 var(--mono); color: var(--mute); margin-top: 14px; max-width: 70em; }
.math .src { color: rgba(244,241,234,.75); }
.data-split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 5vw, 72px); align-items: start; margin-top: 12px; }
.data-split > * { min-width: 0; }
#numbers .data-split { margin-top: 36px; align-items: center; }
.pic-split { display: grid; grid-template-columns: 5fr 7fr; background: var(--bone-2); }
.side-pic { width: 100%; height: 100%; min-height: 560px; object-fit: cover; display: block; }
.pic-copy { padding: clamp(40px, 7vw, 96px) clamp(20px, 5vw, 72px); min-width: 0; }
.quote { font-style: italic; font-size: clamp(1.5rem, 3vw, 2.1rem); line-height: 1.2; margin: 20px 0 8px; color: var(--teal); }
.stats > div { padding: 18px 0; border-top: 1px solid var(--line); }
.stats b, .strip b { display: block; font-weight: 400; color: var(--bronze); line-height: 1; font-variant-numeric: lining-nums; }
.stats b { font-size: clamp(3rem, 6vw, 4.4rem); }
.stats span { display: block; margin-top: 6px; line-height: 1.3; }
.strip { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: clamp(28px, 4vw, 48px); padding-block: 18px; border-block: 1px solid var(--line); }
.strip b { font-size: clamp(2.4rem, 5vw, 3.6rem); }
.strip span { font: 400 .72rem/1.3 var(--mono); }
.gantt { margin-top: 28px; }
.crew { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 2vw, 24px); margin-top: 32px; }
.crew figure { margin: 0; min-width: 0; }
.crew-pic { width: 100%; aspect-ratio: 4/5; object-fit: cover; object-position: center 20%; display: block; }
.crew figcaption { margin-top: 10px; font-size: 1.05rem; line-height: 1.3; }
.crew b { display: block; font-weight: 600; }
.wall { display: grid; grid-template-columns: 1.1fr 1fr; gap: 10px; margin-top: 32px; }
.wall-tall { grid-row: 1 / 3; width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
.wall-pic { width: 100%; aspect-ratio: 16/9; object-fit: cover; display: block; }
.logos { display: grid; grid-template-columns: repeat(5, 1fr); gap: clamp(16px, 4vw, 48px); align-items: center; margin-top: 36px; padding-top: 28px; border-top: 1px solid var(--line); }
.logos img { width: 100%; max-height: 56px; object-fit: contain; filter: brightness(.25); }
.breakeven { margin-top: 40px; }
.on-teal th { color: var(--bronze-light); border-color: rgba(244,241,234,.5); }
.on-teal td { border-color: rgba(244,241,234,.2); }
.money { margin-bottom: 24px; }
@media (max-width: 900px) {
  .data-split, .pic-split { grid-template-columns: 1fr; }
  .side-pic { min-height: 0; height: 60vw; }
  .gantt { display: none; }
  .strip { grid-template-columns: 1fr 1fr; }
  .crew { grid-template-columns: 1fr 1fr; }
  .wall { grid-template-columns: 1fr; }
  .wall-tall { grid-row: auto; height: 90vw; }
  .logos { grid-template-columns: repeat(3, 1fr); }
  .breakeven .lines tbody td.n::before { color: rgba(244,241,234,.75); }
}

#market .data-split { grid-template-columns: 1fr; gap: 12px; }
#market .data-split svg { max-width: 760px; }
#market .data-split .lines td:first-child { width: 58%; font-weight: 400; }
img[alt="Dee directing on set"] { object-position: center 8%; }
img[alt^="Your Wellness Farm"] { object-position: center 28%; }
img[alt="The Mount Up Media crew"] { object-position: center 22%; }
